The reports of traditional media’s demise have been greatly exaggerated. Broadcast television, for example, isn’t dead. Far from it, according to a new study from Salesforce.
For many years, marketing in healthcare was referred to disparagingly as the “M” word. When I started working in healthcare back in 1999, marketing your services was viewed as a threat to mission-driven work and purely unethical. We should never sell what we do. On the surface, that sounds altruistic; focus only on the mission, […]
February was Heart Month. It will be again next year. And the year after that. And the year after that. You probably started planning – and I mean serious planning – your Heart Month awareness campaign somewhere between three months to three minutes before February 1. “Let’s face it, there’s a lot of awareness to […]
At the 2017 annual Explore Minnesota Tourism Conference, held at the InterContinental Saint Paul Riverfront hotel, organizations from around the state were recognized at an awards banquet for their contributions to the state’s $14.4 billion travel and tourism industry. For the second year in a row Otter Tail County received a prestigious marketing award. Each […]
In her Internet Trends Report 2016 address, Mary Meeker KCPB, predicted that by 2017, 74% of all internet traffic will be video. The best videos will be stories that are authentic, entertaining, in-context, and brief. This means that video marketing is absolutely necessary to attract, and more importantly, engage your audience. With video quickly becoming […]
When my friend Mike called to tell me he had cancer I recall thinking to myself, “I know I’m talking to Mike, but the person I’m talking to doesn’t sound at all like Mike.” Mike is a martial arts instructor, he rides a Harley, he’s a physically imposing jokester who can get proper people to […]
We all know it’s best to avoid stereotypes but beyond the clumsy insensitive risks of stereotypes, when it comes to storytelling, they just aren’t as interesting as stories that explore archetypes. Tell me something I don’t know If you’re going to take my time with an article or online video or television commercial, then at […]
Early in 2016, Noreen O’Leary writing for adweek.com asked the question, “Will this be the year that marketers surprise their agencies by shifting dollars out of digital and back into more traditional media?” According to a yearly outlook survey conducted by RSW/US, the short answer is yes, and that keyword surprise should be raising some […]
This episode of the Casual Conversations with Clients podcast features Nick Leonard of Otter Tail Lakes Country Tourism, of Otter Tail County, MN. Summer is just around the corner, and hear how 2015’s new tourism campaign was created, and what to look forward to in 2016.