Early in 2016, Noreen O’Leary writing for adweek.com asked the question, “Will this be the year that marketers surprise their agencies by shifting dollars out of digital and back into more traditional media?” According to a yearly outlook survey conducted by RSW/US, the short answer is yes, and that keyword surprise should be raising some […]
This episode of the Casual Conversations with Clients podcast features Nick Leonard of Otter Tail Lakes Country Tourism, of Otter Tail County, MN. Summer is just around the corner, and hear how 2015’s new tourism campaign was created, and what to look forward to in 2016.
I had a nice conversation with Katie Johnson, VP of Marketing & Communications at Lake Region Healthcare, based in Fergus Falls, MN. Katie has been a great trusted client, advocate and friend of H2M for over three years now, and we love working with her and her whole group. I do have to say that I was […]
Casual Conversations with Clients is a podcast created by H2M and hosted by our COO, Dan Altenbernd. The primary focus of the podcast will be to showcase current H2M clients and their marketing strategies. On occasion, Casual Conversations with Clients will feature conversations with marketing leaders and deep thinkers, that offer insight into today’s advertising world and what continues to drive the industry forward. […]
Getting your brain down on paper by Jamie Odum Thompson, Designer, H2M As a graphic designer, I face the challenge of coming up with logo designs, posters, packaging, anything that is thrown at me really, to build a product. I spend a lot of time doing research in books and on the web to figure […]
Since April is National Humor Month, someone in our agency had the bright idea that I should write about humor in advertising. What makes me qualified to write about humor? Well, if we go by the same requirements used by social media consultants then I’m happy to report that in addition to many unrelated LinkedIn endorsements, I’ve […]
Advertising is an industry that at times gets a bum rap. To some people, marketing is considered a necessary evil, and ad agencies can get hit with as many bad jokes as lawyers. We do understand that businesses can have a hard time trusting marketing firms, basically because there are a lot of inexperienced people […]
Question: Why do “creatives” get a bad rap for being difficult and emotional? Answer: Because they are. But not any more than anyone else who puts ideas “out there”. When you participate in the creative process, you’re putting a piece of yourself into the product. It’s natural to become attached to the work in a very personal way. You open a vein and […]