. Welcome to BrandTHINK, H2M President David Hanson's featured articles about the underpinnings of effective marketing and advertising that can help your brand move forward. If you like this article, feel free to share it with your own list, post it on your site, post it on your blog, or add it to your autoresponder. As long as you leave it intact and do not alter it in any way. All links must remain in the article.
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David Hanson
Pres. H2M
dave@h2m.biz







 

 

 




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The Folly Of Prognostication
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Post Hoc Ergo Propter Hoc: Understanding Cause And Effect In Advertising
Posted 9/15/06


Involuntary Brand Responses: Beyond The Conventions Of Language
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