At the 2017 annual Explore Minnesota Tourism Conference, held at the InterContinental Saint Paul Riverfront hotel, organizations from around the state were recognized at an awards banquet for their contributions to the state’s $14.4 billion travel and tourism industry. For the second year in a row Otter Tail County received a prestigious marketing award. Each […]

Early in 2016, Noreen O’Leary writing for adweek.com asked the question, “Will this be the year that marketers surprise their agencies by shifting dollars out of digital and back into more traditional media?” According to a yearly outlook survey conducted by RSW/US, the short answer is yes, and that keyword surprise should be raising some […]

Since April is National Humor Month, someone in our agency had the bright idea that I should write about humor in advertising. What makes me qualified to write about humor? Well, if we go by the same requirements used by social media consultants then I’m happy to report that in addition to many unrelated LinkedIn endorsements, I’ve […]

Advertising is an industry that at times gets a bum rap. To some people, marketing is considered a necessary evil, and ad agencies can get hit with as many bad jokes as lawyers. We do understand that businesses can have a hard time trusting marketing firms, basically because there are a lot of inexperienced people […]

Knowledge about how the world works comes in a couple of basic varieties; explicit and tacit. Explicit knowledge is more about information and data you store in your head and can easily communicate, such as facts, figures and statistics. Tacit knowledge is about knowing “how” to do something without most often with without the ability […]