 |
H2M is a Channel-Neutral marketing firm.
What is Channel Neutral? One
look at any marketing trade journal these days, either online
or off, and you will become instantly aware of the rush to
new digital channels of communication dissemination. The pundits
are staking their claims that online communications have sounded
the death knell of traditional media. Yet, when you study
the trades and analysis closer, you find a different reality.
P&G, unarguably the best brand marketing the world has,
against the grain of prediction, is spending more and more
money on the oldest medium of all, print. In fact, recent
studies show that the younger generations are buying more
and more print, which is totally counterintuitive in today's
new-media hyped landscape. And that is one reason
H2M remains Channel Neutral. With the proliferation
of media channels exploding across the globe fueled by digital
technology, many companies have vested interests in championing
one media channel over another, whether their interest lies
in a commission structure or, as in the case of digital, creation
of the online ads and placement in digital channels.
H2M is an independent Channel-Neutral marketing
firm, which means we hold no bias nor any vested interest
in any media, communication channel or holding company of
any particular media channel. We house expertise in all media
disciplines, but remain impartial as to each channel's use.
This guarantees truly unbiased recommendations regarding our
clients' business.
H2M does not utilize a cookie-cutter approach
to media. We approach the proliferation of media channels
with an open yet questioning mind. We utilize a 10-step
system to determine the most effective channels for your
communications.
H2M Channel-Neutral
Planning Process
Before we begin focusing
on the media side of your campaign, we analyze the goal to
be achieved. The creative message and the media you use to
deliver it work hand-in-hand. Read about H2M's
10 Steps To Channel-Neutral Media Planning.
New And
Emerging Media
This line of reasoning is followed through for each type of
demographic/psychographics target. Read more
here.
|
|
management:
