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Advertising As Entertainment: Who Is Entertaining What?
By David Hanson, Pres. H2M
Posted 01/24/2012
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There is an old saying in the world of copywriting that states ‘We have to be at least as entertaining as the entertainment we are interrupting.’
But finding the balance between entertaining and persuading is always a moving target. But if you think about it in reverse, what we, the marketers, are trying to accomplish is to get our audience to entertain the...Read More
Advertising As Entertainment: Who Is Entertaining What? Posted 01/24/2012 Comments (0) |
