Senior Creative Strategist
“Be interesting. Be consistent. Be human.” That’s a phrase Jason Jacobson takes to heart when he approaches any creative endeavor. By joining H2M as Senior Creative Strategist in 2019, Jason brings more than a decade of marketing strategy, and brand and creative experience to our team.
Away from the office, you might catch Jason performing improv or stand-up comedy; skills which he says continue to help him on the job. Having been an improviser for more than 20 years, Jason adds, “Sure, the end goal is entertainment, but the process is all about working together as a team to solve a problem in real time. It requires listening, trust, openness to any idea, and a willingness to adapt based on new information. Great brands, like great comedians, relate to audiences by staying authentic while sharing a unique point of view rooted in truth.” A Fargo native and MSUM grad, he looks forward to furthering the success of the FM community and the similar metros our clients call home. When not waxing philosophical about branding, marketing, and comedy, Jason’s cheering on the Vikings, yelling at the Timberwolves, playing D&D, or relaxing with his wife Shannon in North Fargo.