Client:
AlphaGraphics
Campaign:
Direct Marketing
Project:
AlphaGraphics, a world-wide print franchisor headquartered in Salt Lake City, UT engaged H2M to assist their individual franchisees as they moved from strictly offering printing solutions to their customers, to offering marketing and value-based solutions.
As part of that partnership, H2M also worked closely with AlphaGraphics corporate and franchisee groups to develop several dimensional direct marketing campaigns aimed at generating new leads for franchisees. H2M’s out-of-the-box thinking and creative approach to marketing AlphaGraphics services has helped franchisees recognize unprecedented response rates and ROI. These campaigns have also been published in industry case study reports as samples of direct marketing best practices.
