Client:
Capital Credit Union
Campaign:
Brand Awareness
Project:
Capital Credit Union of Bismarck, ND was in need of generating awareness of their personal banking solutions. In a highly competitive marketplace, H2M and Capital Credit Union sought to develop a campaign that set the institution apart from its competitors while also building credibility in Capital Credit Union as a viable option for personal banking solutions and as a trusted advisor for families needing solutions for saving money.
The result was a series of television ads and billboards wrapped around the theme “Could Life Be Any Richer?” The communications were all themed using lifestyle imagery and footage depicting a wide-range of ages and demographics that were representative of the Capital Credit Union customer mix.
