H2M has been working with DuraTech Industries with both their DuraTech industrial products as well as their Haybuster line of farming equipment for a number of years. When DuraTech first came to H2M they were looking for an agency that could help them market their product globally while also providing trackable metrics for their marketing expenditures.
H2M has developed print ads for DuraTech and Haybuster that have been circulated around the world. Each print ad is tied to a unique landing page as well as a unique trackable phone number. This allows H2M and DuraTech to have a firm grasp on what publications are doing the best job of encouraging action.
In addition to traditional print advertising, H2M has also developed comprehensive Dealer Communications initiatives aimed at keeping dealers of DuraTech products in the know when it comes to what they’re selling.