Northland Community & Techincal College
Northland Community and Technical College, a 2 campus system in Northwest Minnesota, partnered with H2M to develop a re-branding and market positioning initiative. Northland was looking for a smart way to convey their message of affordability and vast program offerings to their 2 audiences: High School students and non-traditional/older learners. H2M developed the positioning of “Be Something” to position Northland as the place to go in order to get a career rather than a job.
In addition to television and radio, H2M developed collateral materials for use on campus and in recruitment efforts.