For many years H2M has been working with Paradiso to maintain top of mind awareness and brand recognition in five markets saturated with restaurant options. Paradiso has worked with H2M’s president David Hanson for over 14 years to achieve this goal. Paradiso is the top Mexican restaurant in its markets, and the objective is to also maintain and grow that strong market share.
Through a continuum of integrated campaigns and the unforgettable “Chips Are Free Dinner Extra” positioning tagline, the brand continues to thrive in all its markets. H2M continues to create radio, TV and print ads that hold true to the flavor of Paradiso, all the while keeping them in the forefront of the consumer’s mind.