Peterson Farms Seed is a regional producer of soybean and corn hybrid seed. Peterson Farms Seed is a family-owned business that engaged H2M when they recognized the need for marketing help to open new markets for their products against some of the larger competitors, including multi-nationals such as Cargil and Pioneer.

With the goal to branch into new territories, H2M developed a powerfully emotional brand campaign that highlighted the down-to-earth nature of how Peterson Farms Seed does business and the values that are at the core of the company. These brand messages were communicated through print, television and through the development of a new website for the company.