Client:
The Art Institutes International Minnesota
Campaign:
Direct Marketing
Project:
The Art Institutes International Minnesota was looking for a smart way to encourage attendance at their open houses. They had a pool of data from interested prospective students but they were lacking the resources to effectively communicate to those students.
H2M stepped in and developed a library of creative messages for each of the areas of study that prospective students had said they were interested in learning more about. The communications were variable and personalized to the prospect with imagery and copy that related to the field of study they were most interested in.
