The Fireside is a fine dining establishment on Big Detroit Lake in Minnesota. The restaurant has been in existence since 1947. Because it is located on a lake that is a summertime destination, business typically falls off after Labor Day even though they are open year round.
H2M completely redesigned their website and also initiated a direct mail campaign targeted to adults in the nearest metropolitan area to incent them to dine at the Fireside in the winter, which also served as a reminder that the restaurant is open the entire year. The Direct Mail offered a free bottle of wine with a purchase of two entrees.