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Lake Region Healthcare (LRH), a regional health system serving Fergus Falls, MN, and surrounding communities, partnered with H2M in 2013 to coordinate and execute a brand makeover for the rural provider. The agency kicked off the effort by developing a new marketing tagline—There’s so much to do here… Stay healthy for it—that communicated the expanding mission of LRH from simply being a healthcare provider to a community wellness partner also focused on prevention.