H2M News

NEW BrandTHINK

Thu, 10 Jul 2008 13:07:43 -0500

BrandTHINK: Heresy: The Role Of Advertising Is Not Sales.

H2M RSS FEED

Thu, 10 Jul 2008 10:39:06 -0500

tay up to date with H2M! You now have easy access to updated news, articles, Brand Think posts, white papers and even client news and portfolio updates with our new RSS feed. Visit the H2M homepage and find the RSS feed icon in the upper right corner to sign up. After you sign up, you can choose how you’d like to be notified when new updates or articles are posted. Or, go directly to the RSS page at http://www.h2m.biz/rss/news.rss and just bookmark it for simple one-click access to all our latest updates. Now it’s easier than ever to stay up to date with H2M!

Avanta Federal Credit Union

Thu, 10 Jul 2008 08:32:48 -0500

H2M has begun an engagement with Avanta Federal Credit Union in Billings, Red Lodge, Laurel and Columbus, Montana. The engagement includes market research, branding and positioning.

White Papers - The Psychology Of Advertising: circa 1903

Thu, 03 Jul 2008 10:50:29 -0500

The only method of advertising known to the ancients was the word of mouth. The merchant who had wares to offer brought them to the gate of a city and there cried aloud, making the worth of his goods known to those who were entering the city, and who might be induced to turn aside and purchase them. We are not more amused by the simplicity of the ancients than we are amazed at the magnitude of the modern systems of advertising. From the day when Boaz took his stand by the gate to advertise Naomi's parcel of land by crying, "Ho, ... turn aside," to the day when Barnum billed the towns for his three-ringed circus, the evolution in advertising had been gradual, but it had been as great as that from the anthropoid ape to P. T. Barnum himself.
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brandTHINK - The Consumer Is In Control? Hardly

Thu, 03 Jul 2008 10:49:08 -0500

A great hoax is being played upon the general public. The story they are hearing is that because of the Internet, they are now in control of the brands they use instead of the companies that own the brands. They hear they are capable of taking control of your companies image, associations credibility, relevance et al.
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H2M Launches Metrics Dept.

Thu, 03 Jul 2008 10:19:08 -0500

H2M Marketing has launched H2Metrics, a comprehensive marketing metrics division. The division is available to any H2M client or other firm looking for accurate Return On Investment of their marketing expenditures. H2Metrics utilizes a proprietary software tracking tool to track multiple mediums and a Marketing Dashboard for reporting real-time results to users through a web-based interface. For more information and pricing, contact Danalt@h2m.biz

Capital Credit Union

Thu, 03 Jul 2008 10:29:42 -0500

Capital Credit Union of Bismarck and Mandan are set to launch their new brand positioning campaign with a new :60 second television spot, radio, newspaper and landing pages.

West Acres Shopping Center

Thu, 03 Jul 2008 10:23:25 -0500

West Acres Shopping Center, a premier shopping destination in the upper Midwest, hired H2M to redesign their website and present a fresh perspective on their position in the market. H2M created a customized web design as well as a fully animated store map and directory that allows users to participate in a highly involved and unique web experience. Users can find stores by searching directories, zooming in and out of the property and dragging the map to navigate and explore the facility in an on-line forum.

H2Mweb hired to brand The Hub clubs

Thu, 03 Jul 2008 10:30:36 -0500

Now known asThe Hub,, the building that was fomerly Playmakers and The Venue is now home to seven separate bars, clubs and restaurants. H2M worked closely with Jon Taffer of Taffer Dynamics, Florida to design distinctive brand identities for the various clubs.

NDDOT launches new interactive map

Thu, 03 Jul 2008 10:28:50 -0500

With road construction firing up, H2M helped NDDOT Fargo Disctrict create an interactive road map of the 52Ave S. interchange in Fargo. The map allows user to zoom, drag and view all phases of the interchange's construction.

Appareo Systems

Thu, 03 Jul 2008 10:31:01 -0500

Appareo Systems, a leader in Augmented Reality solutions and 3D flight tracking and reproduction, has partnered with H2M to create a customized web design to better communicate the highly sophisticated products and solutions they offer. H2M will be fully designing a new interface and navigation as well as incorporating product videos and demonstrations.

The Ratings Are In!

Thu, 03 Jul 2008 10:32:30 -0500

H2M is happy to have been a partner with Froggy 99.9 FM in creating an effective television branding campaign. Froggy attained the following ratings* positions against a very expensive advertising campaign by rival format BOB: #1 position among persons 12+ (Monday – Sunday, 6am – midnight) #1 position with adults 18 – 49, #1 position with adults 25 – 54, and #1 position with women 25 – 54. The television campaign ads can be viewed at www.singwithfroggy.com *Arbitron Fall 07 ratings book

Peterson Farms Seed

Thu, 03 Jul 2008 10:34:12 -0500

Peterson Farms Seed, a leader in corn and soybean hybrid seed has engaged H2M to be their marketing partner of record. H2M will assist Peterson Farms Seed in developing a comprehensive brand development and communications program.