Direct Marketing is designed to do one thing: create a consumer action. Direct marketing is also one of the most misunderstood and harshly stereotyped disciplines in our business. Not many other practices have been called as many nasty names as this one has like junk mail or spam. Not all direct marketing is created equal and we’ll be the first ones to call a spade a spade or true junk mail, junk mail.
We operate on a smarter level when it comes to direct marketing. We know that by mining data, profiling key target groups and implementing smart segmentation strategies, we can have meaningful and powerful conversations with your customers or prospects. We believe passionately that direct marketing ought to be just that: direct.
See, with H2M, we don’t just come up with great messaging and pretty artwork; we develop programs that increase your ROI and solutions that affect consumer behavior. And you don’t have to take our word for it. We never put messages into the marketplace without defining measurable metrics and putting in place state-of-the-art tracking mechanisms. Some of the clients we have produced Direct Marketing campaigns for are:
Producers Financial Group
Ebeltoft Sickler Lawyers
Vogel Law Firm