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Contact Does Not Equal Connection.
 It's
not about the tools. It's not about the technology. Anyone
can buy lists and flood the target with contact. H2M,
however, approaches direct marketing with a unique and
powerful solution through its nDialogue
division. nDialogue is a joint venture between H2M
and Alphagraphics, Minneapolis, Minnesota.
nDialogue combines the most powerful direct marketing strategies
available today, including highly variable and tightly integrated
Print On Demand printing with landing page linkage. Directed
by Dan Altenbernd, nDialogue brings direct marketing into
the new century.
nDialogue makes connecting the priority.
And connecting goes much deeper than merely awareness.
Real connections are built from a deep understanding
of the wants, needs, desires and decision-making process
of the desired target audience. Direct marketing by its
very nature, is the most trackable of all marketing disciplines.
No other company has this level of
sophisticated real-time
tracking available.
Important Things To Know About
Direct Marketing
By definition, direct marketing is marketing by means of
direct communication with consumers with an offer
that is time/price sensitive, in other
words, expresses urgency in its messaging.
In order to serve that function, you must have the capabilities
to understand your audience. This goes beyond simple demographic
segmentation, you must also take into account consumers attitudes,
values and fears – while also staying in tune with preferred
channels of communication.This involves extensive target segmentation.
nDialogue creates integrated
direct marketing initiatives for their customers. Integrated
direct marketing; as defined by H2M; direct communication
to consumers using coordinated, blended channels to construct
one unified message,which equals results.
Your Audience
Understanding where your audience spends their time, how
they are influenced to make purchasing decisions and how
to intermix traditional forms of advertising with online
strategies is imperative. This is based upon the knowledge
that the average consumer spends 30% of their media time
online, and online vehicles continue to be a large influencer
of consumer purchases. Again, few audiences are homogenous
in their behaviors and lifestyles, so segmentation becomes
key.
nDialogue will guide you through a process
that shows how to associate marketing dollars to multiple
marketing channels in order to form a truly integrated, ongoing,
communication plan.
The start of your campaign is only the beginning.
Once your plan is put into motion, nDialogue continues to
drive deeper, and gains knowledge with every passing day
of your campaign. nDialogue has developed a unique online
capability that helps understand your campaign and audience
response results NOW, not three weeks from today. Armed
with this knowledge, nDialogue can tweak campaigns as they
are in motion in order to accomplish set objectives.
Once an integrated campaign is complete, nDialogue provides
a custom developed analysis report to their clients. These
reports are used by not only nDialogue’s clients,
but also the internal nDialogue marketing team. nDialogue
uses this knowledge in order to continue to test layouts,
call-to-action messaging, and integrated channels, so that
you as a company continue to grow smarter about your set
marketplace—more than just adding mediums.
The never-ending growth of media choices coupled with greater
consumer control makes it too easy for consumers to be “tuned-out.”
And simply adding new channels of advertising to an already
established marketing strategy is simply not enough. nDialogue
takes your direct marketing deeper and gets you nDepth with
your customers, which makes you stronger, smarter and more
profitable.
Possible Integrated Channels & Strategies:
• Direct Mail
• Highly Personalized (Variable)
• Standard (Static)
•Personalized URLs
• Landing Pages
• Personalized and Static
• Online Ads
• Email Campaigns
• Television
• Radio
• Print
• Loyalty Programs
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