H2M is an independent Channel-Neutral marketing firm, which means we hold no bias nor any vested interest in any media, communication channel or holding company of any particular media channel. We house expertise in all media disciplines, but remain impartial as to each channel’s use. This guarantees truly unbiased recommendations regarding our clients’ business.
H2M is the most skeptical agency you can find regarding the utilization of new marketing media venues. You’ll find many agencies touting online while quietly placing the bulk of their client’s dollars in the proven and reliable “old media” of television, radio and print. The facts clearly show that any and all media channels and venues can be relevant if used properly and in the proper mix.
H2M’s core media philosophy is that the media are our partners in marketing for our clients. We treat all media outlets with respect - the same way you would like your own business to be respected. We don’t “beat up the media” for the lowest rates and extravagant added value because in the longer term, that sets up an adversarial relationship between all parties and the shared goal of all is left in a heap of distrust. This is not to say that H2M doesn’t negotiate hard for the best media value, because we do. But we negotiate in good faith and fairly for your media placement.
Where do we stand on social media?
Of course we utilize social media for our clients when and where it is a good fit. For social brands like the Zorbaz Pizza chain, our social strategy includes facebook sites for each of the nine locations as well as Twitter feeds and an extensive text program. However, for clients like Duratech Industries, there is little relevance to creating social media for a manufacturer with sales distribution channel sales. In short, we again say; don’t fall for the latest, greatest shiny thing. Skepticism can save tons of time and money.