Welcome to H2Media
Welcome. You're now entering the wild and wooly world of present day media. Gone are the easy days of find humongous blocks of like-minded consumers sitting in their living rooms waiting patiently while your ads flow by them. In 1965 80 percent of Americans could be reached by three television commercials. Today it would require 97 commercials to reach that same number.

The following are the core tenets of H2Media's philosophy:

Channel Neutral
First and foremost we are a channel-neutral firm. Read about Channel-Neutral here.

Frequency
Frequency refers to how often people see your message. The more people see it, the more readily it comes to mind. This is because of the way the human brain is wired by nature and also through our culturization. Frequency builds familiarity and familiarity builds trust. People only buy from those they trust.

Recency
Human memory works on a 'first-in, first-out' basis. The most recently acquired information is most likely to be retreived from short-term and long-term memory. Implications for the implementation of recency in media buying include considerations of television commercials being run at the end of commercial blocks, and being in back inside covers of publications.

Elaboration
WIthout sufficient frequency your message will not be stored even in short-term memory. Without elaboration, your message will not be inbued with enough associations or supply your target with appropriate reasons to buy.

Kim Simonsen
Media Director

Katie Hogfoss
Media Asst.

H2M Channel-Neutral Planning Process
Before we begin focusing on the media side of your campaign, we analyze the goal to be achieved. The creative message and the media you use to deliver it work hand-in-hand. Read about H2M's
10 Steps To Channel-Neutral Media Planning.

New And Emerging Media
This line of reasoning is followed through for each type of demographic/psychographics target. Read more here.