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H2M is a Channel-Neutral marketing firm.
What is Channel Neutral? One
look at any marketing trade journal these days, either online
or offline, and you will become instantly aware of the rush
to new digital channels of communication dissemination.
The pundits are staking their claims that online communications
have sounded the death knell of traditional media. Yet,
when you study the trades and analysis closer, you find
a different reality. P&G, inarguably the best brand
marketing the world has seen, against the grain of prediction,
is spending more and more money on the oldest medium of
all, print. In fact, recent studies show that the younger
generations are buying more and more print, which is totally
counterintuitive in today's new-media hyped landscape. This
is one of the many reasons
H2M remains Channel Neutral. With the proliferation
of media
channels exploding across the globe and fueled by digital
technology, many companies have vested interests in championing
one media channel over another, whether their interest lies
in a commission structure or, as in the case of digital,
creation of the online ads and placement in digital channels.
H2M is an independent Channel-Neutral marketing
firm, which means we hold no bias nor any vested interest
in any media, communication channel or holding company of
any particular media channel. We house expertise in all media
disciplines, but remain impartial as to each channel's use.
This guarantees truly unbiased recommendations regarding our
clients' business.
H2M does not utilize a cookie-cutter approach
to media. We approach the proliferation of media channels
with an open yet questioning mind. We utilize a 10-principle
system to determine the most effective channels for your communications.
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