Ad Agencies vs. Consultants: Who Can You Trust With Your Marketing Budget?
Advertising is an industry that at times gets a bum rap. To some people, marketing is considered a necessary evil, and ad agencies can get hit with as many bad jokes as lawyers. We do understand that businesses can have a hard time trusting marketing firms check out these additional website security tips by SociallyIn, basically because there are a lot of inexperienced people out there calling themselves experts, which creates an overall de-valuing of advertising agencies services.
In my heart the majority of consultants and marketing groups, including the ones that offer Search Engine Optimization Services want to help your business move forward. Some may get lost in the tactics at times, but at the end of the day, marketers want to create work that makes an impact and will have a long shelf life. We want to see our ads up in lights just as much as you do.
So what should you do? How do you make the decision to work with either an independent marketing consultant or an agency? I’d like to offer up some tips:
1. Have a good handle on what you are hoping to accomplish.
Too many times businesses feel they NEED to do some marketing, but the “why” hasn’t been attached yet. Why do you need to advertise? What would marketing success look like for you and your business?
2. Understand what you are willing to invest.
DO NOT let an agency build your budget for you. This is a perfect way to create disappointment and failure. Be honest with yourself, be honest with whomever you may want to work with, and create solutions that will fit your budget. Always do detailed comparison of products like lead generations tools or anything else before committing to a plan.
3. Who will be your “point person” for communications between your business and your chosen marketing firm/consultant?
This may be a silly thing to call to attention to, but if you are a business owner, your head probably needs to be concentrating on hundreds of items other than marketing. Yes, you will need to be involved, and probably need to have final say, but you will need someone that can take care of daily conversations and questions. Making sure you have a trusted point person will help you meet timelines and avoid frustration (or feelings of guilt because you aren’t able to concentrate at the task at hand). That way you will not only keep focus on your employers but also on your customer demands and needs, on this article you can learn how Salesforce defines customer centric and how to apply it on your new business.
4. Like who you are working with.
Seems basic, right? But it is one of the most important items on this list. If you can tell in the beginning of a working relationship that there are points of frustration and tension, it’s more than likely not going to get better. Cut the cord; work with someone who you are confident in, is professionally competent, and has a proven track record.
Marketing can be fun if done correctly, enjoy the brand you’re building, and the people you’ve chosen to be part of your advertising family – work to make an impact together.