strategy: WEIRD WORKS. WILLY-NILLY WASTES.
It’s expensive to blend in. That said, advertising shouldn’t be a shouting contest. Grab attention and then do something meaningful once you have it. Know who your audiences aren’t. Expand your tribe.
It’s not about buzzwords. It's about knowing who you are, what you want, and how to get there without wasting money on things that sound good in meetings but do nothing in the real world.
At H2M Brand Haus, strategy means digging into your business, your audience, and your market to build a foundation that actually holds up. Whether you're launching something new, repositioning an existing brand, or just trying to make sense of your marketing mess, we start here.
Strategy gets thrown around a lot. To us, strategy means intent. The best way to take risks is to look before you leap but still jump. No ad, post, or bit of content will ruin your brand if it has thought behind it combined with basic common sense.
What We Do:
Brand Strategy & Positioning – Who are you? What do you stand for? Why should anyone care? We answer these questions before spending a dime on creative.
Marketing Strategy – How do we reach your audience? What channels make sense? What's the right mix of paid, earned, and owned media? Strategy first, tactics second.
Messaging & Positioning – The words matter. We craft messaging that resonates with your audience and differentiates you from the competition. No corporate speak, no fluff.
Competitive Analysis – We look at what your competitors are doing so you don't have to copy them. (Seriously, don't copy them.)
Go-to-Market Planning – Launching something new? We map out the roadmap so your launch doesn't land with a thud.
Our Approach:
We don't believe in cookie-cutter strategies. Every business is different, and your strategy should reflect that. We start with discovery—listening, researching, asking uncomfortable questions—and then we build a plan that's uniquely yours.
Strategy sessions aren't about us talking at you for two hours. They're collaborative, sometimes messy, and always focused on getting to the truth of what will actually work.
Why It Matters:
Because tactics without strategy is just noise. You can run ads, post on social, redesign your website—but if you don't know why you're doing it or who you're talking to, you're just burning money and hoping for the best.
Good strategy gives you clarity, direction, and a filter for every decision you make. It's the difference between "let's try this" and "here's why this will work."