WHEN DID BEING HUMAN BECOME AN ACT OF REBELLION?
Advertising is an industry people actively pay to avoid. Call it marketing or content development if you want to soften the blow. The point remains, people are tired of having meaningless messages crammed down their throats. And the more people beg for silence, the more invasive and insidious the industry gets.
Yet the challenge remains. You need to generate revenue for your business.
Instead of trying to sell to the masses all the time, H2M believes in something way more simple. Act human. Build a magnetic brand based on honesty with a distinct personality. If people like you, they’ll Google you.
Know Who Your Audiences Aren’t
Smart brands know they can’t please everyone. Smarter brands know how to use what makes them unique to gain an edge. Starting with a fundamental understanding of a company’s secret sauce translates into authentic messages, which ultimately attract customers, employees and partners who buy-in to what the brand stands for. The tribe forms.
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Whether you sell the tastiest dish, manufacture a piece of farm equipment, produce electricity or sell insurance, what you provide customers results from passionate effort from your organization. Why try to make it sexier than it is? We take our cues from ‘90s and early 2000s films. Instead of trying to give brands a superficial makeover, we find the awesomeness that helps them thrive in the market to this point and elevate it. Sure it’s interesting, engaging and creative, but it’s rooted in something real. You.