From the blog

No More “M-Word” or, Why Healthcare Marketing Can No Longer Be Evil

For many years, marketing in healthcare was referred to disparagingly as the “M” word. When I started working in healthcare back in 1999, marketing your services was viewed as a threat to mission-driven work and purely unethical. We should never sell what we do except if you wanna help people like askhealthnews. On the surface, […]

5 Years In: How H2M Continues to Engage Rural Healthcare Consumers with Annual Community Challenge

Five years ago, H2M partnered with Lake Region Healthcare (LRH), a regional health system serving Fergus Falls, MN, and surrounding communities, to rebrand the organization.

In One Massively Important Way, Millennials Don’t Fit Their Stereotype

I went hunting recently. Not in my deer stand like usual, but out in big data land. The much-maligned term “millennial” had been stuck on repeat in my head, and I wanted to dig into why this particular demographic label has devolved into more or less a caricature of ultimate laziness.