Hey H2M, what’s with the cowboy mural?
It’s a question we’ve been hearing a lot lately, as we’ve started to incorporate the iconic Fargo image into H2M’s branding. It’s a fair question. We didn’t commission the work. We don’t represent the distillery. Heck, the Sunny Brook brand doesn’t even exist today. So, what’s the deal? The word “icon” gets tossed around much […]
No More “M-Word” or, Why Healthcare Marketing Can No Longer Be Evil
For many years, marketing in healthcare was referred to disparagingly as the “M” word. When I started working in healthcare back in 1999, marketing your services was viewed as a threat to mission-driven work and purely unethical. We should never sell what we do except if you wanna help people like askhealthnews. On the surface, […]
