We reach DuraTech and Haybuster’s core audience with engaging creative.
Competing in a global marketplace is tough. Reaching a niche audience adds a layer of difficulty on top of that. For DuraTech Industries International, a history of innovative thinking has helped them refine their message and establish their unique brand. Partnered with H2M, this message finds its way to the right audience. As their marketing agency, we vet media options to find the best way to reach their core audience whether that is through online, print, or radio campaigns. Developing a deeper understanding of their sales cycles, demographics, seasonal demands, and audience behavior helps maximize their media investment and the impact of their campaigns.
But reaching the right audience doesn’t always result in an immediate connection with the customer. So, at H2M, we take it a step further still. With impactful and energetic creative, we connect the customer to the product by giving the consumer the details they need and none of the fluff they are tired of. In other words, we cut to the chase, get to the meat of the message, and give it to them straight.